SPICE CITY TORONTO

Sarah Efron

Business cards for journalist Sarah Efron’s food blog, Spice City Toronto. Sarah often strikes up conversations with the owners and patrons of the restaurants she profiles, and will include their stories in her posts, so wanted a business card attesting to her professionalism and trustworthiness. As she seeks out a diverse array of ethnic restaurants, the visual identity is exotic, friendly and multinational (from a cuisine perspective).

April 2011, Typefaces, Brothers, Matrix, Univers Condensed