Spice City Toronto

2011

When journalist Sarah Efron moved to Toronto 5 years ago, she decided to explore the city by seeking out the diverse array of ethnic restaurants, writing about her most notable finds on her hole-in-the wall food blog, SpiceCityToronto.

The blogosphere is a crowded place and, as she often strikes up conversations with the owners and patrons of these establishments (including their stories in her posts), she wanted a business card attesting to her professionalism and trustworthiness. The visual identity of SpiceCityToronto was born; exotic, friendly and multinational (from a cuisine perspective).