Winsor Gallery

2001 - present

Moving to a new, much larger space provided the opportunity for the Winsor Gallery to review its roots—as an approachable, accessible space committed to the pleasure of looking at and being with art—while signalling that the gallery had grown up.

It was important to maintain the identity’s original warmth and simplicity, with a more pronounced emphasis on elegance and a dynamic, friendly attitude. The stationery and signage emphasizes elegance while the promotional material is more playful, highlighting the dynamism of the gallery, all the while keeping the gallery’s typographic identity both consistent and recognizable at a glance. No small task given the wildly diverse work of the artists.