Crush on Niagara

Whitecap 2005

With so much information to convey to the exploring winophile, singling out a typographic focus was the key to the design. In this case, using scale to highlight “the sommelier’s picks” within the wineries profiles was a no-brainer and it became the linchpin around which all else revolved, including the “where to stay “ and “best eateries”. This design solution went on to become the template for a series of wine tour guides from Niagara to the Okanagan and the Fraser Valley.